Why Is My Landing Page Not Converting? (10 Fixes That Actually Work)

Your landing page gets traffic. You're paying for ads, posting on social media, maybe even ranking on Google.

But conversions? Zero. Or so low it's embarrassing.

After roasting 100+ landing pages, I've seen this pattern repeatedly. Here are the 10 reasons your page isn't converting - and how to fix each one today.

1. Vague Value Proposition (78% of Pages)

"We help businesses grow" could describe literally any product. If visitors can't figure out what you do in 3 seconds, they bounce.

Bad: "Streamline your business operations with our innovative platform"

Good: "Turn customer support emails into a searchable knowledge base automatically"

The difference? Specificity. Say exactly what you do, who it's for, and what benefit they get.

Pages with specific value props convert at 3.8%. Vague ones? 1.2%. That's 3.2x just from clarity.

2. Invisible Call-to-Action (64% of Pages)

Your CTA button is the same color as your background, sitting below the fold, with text that says "Submit."

Nobody's clicking that.

Fix it:

• Use high-contrast colors (orange on blue, green on white)
• Place it above the fold and repeat it every 2-3 sections
• Action-oriented text ("Start Free Trial" not "Submit")
• Add benefit reminder ("No credit card required")

Pages with high-contrast, above-fold CTAs get 3.1x more clicks.

3. Walls of Text (71% of Pages)

Visitors read ~33 words before deciding to stay or bounce. If those words are buried in paragraph 3 of a dense block, you've lost.

Break up your copy:

• Short paragraphs (2-3 sentences max)
• Bullet points
• Subheadings every 2-3 paragraphs
• Bold key phrases
• Images to break monotony
• White space

Pages with scannable formatting get 65% longer time on page and 1.8x higher conversion.

4. Zero Social Proof (59% of Pages)

You're asking for trust with zero evidence you're trustworthy. No testimonials, no user counts, no logos. Just "trust me bro" energy.

This is a major reason websites look unprofessional and lose credibility instantly.

Add:

• Customer testimonials with names and photos
• User counts ("Join [X]+ users" - use real numbers)
• Company logos (if B2B)
• Case study results with real numbers
• Reviews and ratings

Pages with strong social proof get 2.3x more trial signups.

5. Mobile Disaster Zones (52% of Pages)

60% of web traffic is mobile. If your page looks broken on phones, you're losing most of your visitors.

Common mobile mistakes:

• Text too small (use 16-18px minimum)
• Buttons too small (48px tall minimum for thumbs)
• Images wider than screen
• Forms with 10 tiny fields
• Popups that can't be closed

Test on real devices, not just browser resize. Mobile-optimized pages convert 2.7x higher on mobile traffic.

6. Slow Load Times (47% of Pages)

53% of mobile users leave if a page takes over 3 seconds. Every 1-second delay = 7% reduction in conversions.

Speed killers:

• Unoptimized images (5MB PNGs instead of compressed WebP)
• Too many scripts and tracking pixels
• No CDN or caching
• Render-blocking CSS/JavaScript

Quick wins:

• Compress images (use TinyPNG or Squoosh)
• Enable caching and use a CDN
• Lazy load images below the fold
• Remove unnecessary scripts

Pages under 2 seconds load time convert 2.1x higher.

7. Confusing Navigation (44% of Pages)

Your landing page has 20+ links giving visitors ways to leave without converting.

Landing pages aren't homepages. They're focused conversion tools.

Remove:

• Complex navigation menus
• Sidebar links
• Excessive footer links
• Social media icons

Keep:

• Logo (links to homepage)
• Login link (for existing users)
• Maybe pricing (if relevant)

Simplified navigation (0-3 links) converts 2.1x higher than full navigation.

8. Feature Vomit (56% of Pages)

You've listed 47 features. Visitors are overwhelmed.

They don't care about features. They care about outcomes.

Bad: Email integration, calendar sync, real-time notifications, custom workflows, advanced reporting...

Good: Never miss a deadline. Get more done in less time. Make decisions faster.

Show your top 3-5 features and convert them to benefits using: "[Feature] so you can [benefit] without [pain point]"

Benefit-focused pages convert 2.4x higher than feature lists.

9. No Clear Next Step (38% of Pages)

Visitor clicks your CTA. Then... what? Uncertainty kills conversions.

Make it explicit:

• "Start Free 14-Day Trial - No Credit Card Required"
• "Download the free guide - instant access, no signup required"
• "Book a demo - we'll reach out within 24 hours"

Add micro-copy near buttons explaining exactly what happens when they click.

Pages with clear next-step messaging get 32% higher click-through rates.

10. Zero Urgency (41% of Pages)

Your page says "sign up whenever" so visitors think "I'll do it later" and never come back.

Add urgency (ethically):

• Time-based: "Sale ends Friday"
• Quantity: "Last 3 spots in January cohort"
• Social proof: "Join [X]+ founders who've already improved their conversion" (use real numbers)

But don't lie. Fake countdown timers are scammy. Use real deadlines and actual scarcity.

Pages with ethical urgency convert 1.9x higher.

How to Fix Your Landing Page (Right Now)

You could spend hours manually checking for each issue. Or you could get all 10 diagnosed automatically in 2 minutes.

Option 1: Manual Fix (2-4 hours)

Go through each mistake above:

1. Rewrite your value proposition
2. Move CTA above the fold
3. Compress images for speed
4. Add testimonials
5. Optimize for mobile
6. Break up text walls
7. Simplify navigation
8. Convert features to benefits
9. Add "what happens next" copy
10. Create ethical urgency

Time: 2-4 hours Risk: You might miss issues or fix the wrong things

Option 2: Get Roasted First (2 minutes + fixes)

PageRekt's 6 AI bears will identify which of these 10 mistakes YOU actually have:

• CEO Bear: Spots vague value props and missing urgency
• Designer Bear: Catches invisible CTAs and mobile disasters
• UX Bear: Finds navigation confusion and unclear next steps
• Developer Bear: Identifies slow load times and technical issues
• Marketer Bear: Points out missing social proof and feature vomit
• Copywriter Bear: Highlights walls of text and benefit gaps

You get:

• Exact list of YOUR issues (not generic advice)
• Prioritized fixes (biggest impact first)
• Specific recommendations ("move CTA 300px up" not "improve CTA")
• Before/after scores to measure improvement

Time: 2 minutes for diagnosis, 1-2 hours for fixes Cost: Free basic roast, or $26.99 one-time / $29.99/month for Deep Dive

Roast My Landing Page Now →

The Fix-It-Today Plan

Next 30 minutes:

1. Get your page roasted
2. Read all 6 perspectives
3. List the top 3 critical issues

Next 2 hours:

1. Fix issue #1 (usually value prop or CTA)
2. Fix issue #2 (usually speed or mobile)
3. Fix issue #3 (usually social proof or copy)

Tomorrow:

1. Implement remaining recommendations
2. Test on mobile
3. Push live
4. Re-roast to verify improvements

Expected result: 2-3x increase in conversion rate within 48 hours.

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Related Reading

Dealing with a specific issue? Here are targeted guides:

• High Bounce Rate? - 7 fixes in under 2 hours
• Traffic But No Sales? - When visitors don't convert
• Website Looks Unprofessional? - Quick credibility fixes
• Need Honest Feedback? - How to get brutal truth

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Stop Guessing, Start Converting

Your landing page is bleeding conversions because of 2-3 critical mistakes.

You can't see them (you're too close to your work).

AI can - in 2 minutes.

Get roasted. Fix the issues. Watch conversions climb.

Get Your Free Roast →