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How Web Agencies Use PageRekt to Win Clients & Justify Recommendations

How Web Agencies Use PageRekt to Win Clients & Justify Recommendations

7 min read
By PageRekt Team

Web agencies are using PageRekt as third-party validation to close more prospects, justify their recommendations, and find upsell opportunities. Here's exactly how they do it.

You know your prospect's website sucks.

You can see the weak CTAs, the confusing navigation, the fake trust badges that scream "I bought this template."

But when you point it out? They get defensive. "Our last agency said it looked great."

Here's the problem: Clients don't trust agency recommendations.

They think you're trying to upsell them. They think you're biased. They think you're just trying to justify your retainer.

That's why smart agencies are using PageRekt as a third-party validator.

The Agency Problem: Nobody Believes You

You're in a sales call with a hot prospect. Their website is a conversion disaster. But you can fix it in your sleep.

Imagine this conversation:

You: "Your CTA is buried. Your headline is vague. Your trust signals are weak."

Them: "Our bounce rate is actually pretty good..."

You: "But your conversion rate-"

Them: "We'll think about it."

They don't buy.

Not because you're wrong. But because they don't trust you yet.

The PageRekt Solution: Objective Third-Party Validation

Here's what agencies are doing instead:

Before the sales call, they run the prospect's website through PageRekt. PageRekt roasts it from 6 different perspectives: SEO, UX, Copy, Conversion, Mobile, and Performance.

Then in the call: You: "Look, it's not just me saying this. I ran your site through PageRekt - an AI analysis tool. Here's what it found..."

[shares roast]

You: "See? PageRekt independently identified the same issues I'm seeing. Your CTA placement, your headline clarity, your trust signals."

Them: "Oh... yeah that's pretty bad."

Instant credibility.

It's not you being biased. It's an objective AI pointing out the same problems.

3 Ways Agencies Are Using PageRekt

1. Prospecting: Before the Sales Call

Run every prospect's website through PageRekt before your first call.

You get:

  • Objective analysis from 6 expert perspectives
  • Specific problems to discuss in your pitch
  • Screenshot-ready roasts to include in proposals
  • Third-party validation that you're not making stuff up

The workflow:

  1. Research prospect on LinkedIn
  2. Run their website through PageRekt
  3. Save the roast PDF
  4. Reference specific PageRekt findings in your pitch

Result: You walk into the call armed with objective data instead of just your opinion.

2. Proposal Validation: Closing the Deal

You've sent a proposal. The prospect is on the fence.

They're thinking: "This agency is just trying to sell us stuff we don't need."

Add this to your follow-up:

"I ran your site through PageRekt's AI analysis. It independently confirmed the issues we discussed: weak CTAs, unclear value proposition, and poor mobile experience. See the attached report."

Now it's not just you saying it. It's you + PageRekt saying it.

Prospects are far more likely to believe two sources than one.

3. Client Upsells: Finding New Opportunities

Your existing clients' websites are slowly degrading. New competitors are launching. User expectations are evolving.

But your clients don't see it. They think their website is "fine."

Run monthly PageRekt audits on all your clients.

When PageRekt finds issues:

You: "Hey, I ran your site through our monthly audit tool. PageRekt flagged some mobile performance issues we should address. Let's schedule a call to review."

Translation: "The AI found problems" sounds way less salesy than "I found problems."

Clients say yes because it's not you trying to upsell them - it's you sharing objective findings from a third party.

The Economics: Why This Works for Agencies

PageRekt costs $29.99/month for unlimited roasts.

Let's do the math:

Scenario 1: You close ONE new client/month using PageRekt validation

  • Client value: $2,000-$10,000+
  • PageRekt cost: $29.99
  • ROI: 25,000%+

Scenario 2: You upsell ONE existing client/quarter

  • Upsell value: $1,500+
  • PageRekt cost: $23.85 (3 months)
  • ROI: 6,200%+

You only need to close or upsell one client to pay for years of PageRekt subscriptions.

Real Agency Workflows

The Prospecting Email

Subject: Quick audit of [Company]'s website

Hey [Name],

I noticed [Company]'s website while researching [industry]
companies. Out of curiosity, I ran it through PageRekt - an
AI tool that analyzes websites from 6 expert perspectives.

It flagged a few conversion issues that might be costing
you leads:

- [Issue 1 from PageRekt]
- [Issue 2 from PageRekt]
- [Issue 3 from PageRekt]

Full report attached. No obligation - just thought you'd
want to see what an objective AI analysis found.

Want to discuss?

[Your Name]

The Sales Call Script

"Before our call, I ran your site through PageRekt to get an objective baseline. It's an AI that roasts websites from 6 different expert angles - SEO, UX, copy, conversion, mobile, and performance.

Want to see what it found? [shares screen]

As you can see, PageRekt independently identified several issues:

  • [Issue 1]
  • [Issue 2]
  • [Issue 3]

These match what I'm seeing too. The good news is they're all fixable..."

The Proposal Follow-Up

"Attached is the PageRekt analysis I mentioned. It independently confirms the issues we discussed in our proposal:

  • Page 3: Weak CTA placement (matches our Section 2 recommendations)
  • Page 5: Unclear value proposition (matches our Section 3 recommendations)
  • Page 7: Poor mobile experience (matches our Section 4 recommendations)

This isn't just us being biased - the AI found the same problems. Happy to walk through it on a call."

What Makes PageRekt Different from Other Audit Tools

Most audit tools give you:

  • Generic SEO scores
  • Technical performance metrics
  • Accessibility checklists

PageRekt gives you:

  • Actual roasts - brutally honest, plain-English feedback
  • 6 expert perspectives - SEO, UX, Copy, Conversion, Mobile, Performance
  • Shareable reports - perfect for sending to prospects
  • Unlimited audits - analyze every prospect, every client, every competitor

It's not a technical audit tool. It's a sales and validation tool disguised as a roast.

How to Get Started

  1. Subscribe to PageRekt ($29.99/month for unlimited roasts)

  2. Create a prospecting workflow:

    • Research prospect
    • Run their site through PageRekt
    • Save the roast
    • Reference findings in your outreach
  3. Set up monthly client audits:

    • Run all clients through PageRekt on the 1st of each month
    • Flag any new issues
    • Reach out with upsell opportunities
  4. Add to your sales process:

    • Include PageRekt analysis in proposals
    • Reference findings in follow-ups
    • Use as third-party validation in negotiations

The Bottom Line

Clients don't trust agency recommendations.

But they do trust third-party AI analysis.

PageRekt gives you the objective validation you need to:

  • Close more prospects (they believe you're not biased)
  • Justify your recommendations (it's not just your opinion)
  • Find upsell opportunities (the AI found problems, not you)

At $29.99/month for unlimited audits, you only need to close one client to pay for years of subscriptions.

Tags

web agency toolsclose more clientswebsite audit for agenciesclient prospecting toolsagency upsellingthird party validation

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