Landing Page SEO: Get Organic Traffic Without the BS

Your landing page ranks nowhere on Google.

Here's how to fix it without becoming an SEO wizard.

SEO Basics That Actually Matter

Forget keyword density and meta keyword tags. Focus on what works in 2025.

The 5 SEO Priorities

1. Search intent - Match what people are looking for
2. Title tag - Your headline in search results
3. Meta description - Your pitch in search results
4. Content quality - Answer the question better than competitors
5. Page speed - Slow = low rankings

Everything else is secondary.

Understanding Search Intent

Google wants to show the best answer.

4 Types of Search Intent

1. Informational "how to optimize landing page" → Want to learn, not buy

2. Navigational "pagerekt landing page tool" → Looking for specific brand

3. Commercial "best landing page tools" → Researching before buying

4. Transactional "landing page roast tool pricing" → Ready to buy

Match your page to the intent.

Finding Search Intent

Google the keyword. Look at top 10 results.

Blog posts? → Informational intent Product pages? → Transactional intent Comparison pages? → Commercial intent

Create content that matches the pattern.

Title Tag Optimization

Your title tag is your headline in Google.

Title Tag Formula

[Primary Keyword] + [Benefit] + [Brand]

Examples:

• "Landing Page Roast Tool - Get Expert Feedback in 2 Minutes | PageRekt"
• "Find Conversion Issues Fast - AI Landing Page Analysis | PageRekt"

Title Tag Rules

• Length: 50-60 characters (gets cut off after that)
• Keyword: Include primary keyword near the start
• Benefit: Show what they get
• Brand: Add at the end (builds recognition)

Bad title: "Welcome | PageRekt"

Good title: "Landing Page Roast - 6 AI Expert Perspectives | PageRekt"

Title Tag Mistakes

Mistake 1: Keyword stuffing "Landing page roast landing page feedback landing page tool"

Google penalizes this.

Mistake 2: Too long "Get your landing page roasted by 6 AI bear personas and find out exactly what's wrong with detailed feedback"

Gets cut off. Looks bad in search results.

Mistake 3: No benefit "PageRekt - Home"

Why would anyone click?

Meta Description Optimization

Your sales pitch in search results.

Meta Description Formula

[Problem] + [Solution] + [CTA]

Example: "Your landing page is losing conversions. Get brutally honest feedback from 6 AI personas in 2 minutes. Find out what's broken and how to fix it."

Meta Description Rules

• Length: 150-160 characters
• Include keyword (Google bolds it in results)
• Clear benefit (why click?)
• Call to action ("Try free," "Learn how," etc.)

Bad meta: "PageRekt is a tool for landing pages"

Good meta: "Find your landing page conversion issues in 2 minutes with AI roasting. 6 expert perspectives, instant feedback. Free for one persona."

Keyword Research (The Simple Way)

You don't need fancy tools.

Finding Keywords

Method 1: Google Autocomplete Type "landing page" in Google. See what it suggests:

• "landing page design"
• "landing page examples"
• "landing page roast"

Those are real searches.

Method 2: People Also Ask Google any keyword. Scroll to "People Also Ask" box. Steal those questions.

Method 3: Competitor Pages Check what competitors rank for. View their page source. Look at title and h1 tags.

Method 4: Answer The Public Free tool. Shows questions people ask. answerthepublic.com

Keyword Selection

Pick keywords with:

• Relevant to your product
• Match your page intent
• Not impossibly competitive

"landing page" → Too competitive "ai landing page roast tool" → Specific, winnable

Start specific. Expand later.

On-Page SEO Elements

H1 Tag (Headline)

One H1 per page. Include primary keyword.

Example: "Get Your Landing Page Roasted by AI Bears"

Should match search intent and title tag.

H2 Tags (Subheadings)

Structure your content. Include related keywords.

Examples:

• "Why Landing Page Roasts Matter"
• "How AI Roasting Works"
• "Pricing for Landing Page Feedback"

Google uses these to understand your content.

URL Structure

Clean URLs rank better.

Bad URL: pagerekt.com/page?id=12345&session=abc

Good URL: pagerekt.com/landing-page-roast

Rules:

• Include primary keyword
• Use hyphens, not underscores
• Keep it short
• No special characters

Image Alt Text

Describe images for Google (and screen readers).

Bad alt text: "image1.jpg"

Good alt text: "Landing page roast results showing 6 AI persona scores"

Include keywords naturally. Don't stuff.

Internal Linking

Link to other relevant pages on your site.

Benefits:

• Helps Google discover pages
• Distributes page authority
• Keeps visitors on site longer

Link from blog posts to landing page. From landing page to pricing. From case studies to signup.

Content Optimization

Content Length

Longer isn't always better. But thoroughness helps.

Informational pages: 1500-2000 words Product pages: 500-1000 words Comparison pages: 1000-1500 words

Cover the topic completely. Cut fluff.

Keyword Placement

Include primary keyword in:

• Title tag
• H1
• First 100 words
• At least one H2
• Meta description
• URL

Don't force it. Natural > stuffed.

Answer the Question

If someone searches "how to optimize landing page," your content better explain how.

Don't bait and switch. Google notices.

Use Semantic Keywords

Don't just repeat the same keyword.

Primary: "landing page roast" Semantic: "landing page feedback," "page analysis," "conversion optimization," "UX review"

Google understands these are related.

Technical SEO Basics

Page Speed

Slow pages rank lower.

Targets:

• Load time under 3 seconds
• Core Web Vitals passing
• Mobile speed optimized

Use PageSpeed Insights. Fix red issues.

Mobile Optimization

Google uses mobile-first indexing.

Requirements:

• Responsive design
• Readable text without zoom
• Tap targets 44px minimum
• No horizontal scroll

Test on real mobile devices.

HTTPS

Google requires SSL.

Check: Does your URL start with https://?

If no, get an SSL certificate. Most hosts provide free.

Structured Data

Help Google understand your content.

Schema types for landing pages:

• Product schema (for SaaS)
• Review schema (for testimonials)
• FAQ schema (for FAQ section)

Use Google's Structured Data Testing Tool.

Link Building (Without Spam)

Links from other sites boost rankings.

How to Get Links

1. Create linkable content Guides, case studies, original research. Other sites want to reference useful content.

2. Guest posting Write for industry blogs. Include link to your landing page.

3. Get listed Product directories, comparison sites, resource pages.

4. Build in public Share your journey. People link to interesting stories.

5. Broken link building Find broken links on relevant sites. Offer your page as replacement.

Links to Avoid

Paid links → Google penalizes Link farms → Worse than no links Irrelevant sites → Doesn't help rankings

Quality > quantity. Always.

Local SEO (If Relevant)

Targeting local customers?

Local SEO Checklist

• Google Business Profile setup
• Local keywords ("landing page roast San Francisco")
• Local business schema
• Citations on local directories

Most SaaS products don't need local SEO.

Tracking SEO Performance

Metrics to Track

1. Organic traffic Google Analytics → Acquisition → Organic

2. Keyword rankings Google Search Console → Performance

3. Click-through rate (CTR) Search Console → Average CTR

4. Conversions from organic Set up goals in Analytics

When to Expect Results

Week 1-4: Google indexes your page Month 2-3: Rankings start to appear Month 4-6: Meaningful traffic growth

SEO is slow. Be patient.

Common SEO Myths

Myth 1: "Keyword density matters"

No. Google is smarter than that.

Write naturally. Cover the topic well.

Myth 2: "Meta keywords tag helps"

Google hasn't used it since 2009.

Don't waste time.

Myth 3: "More pages = better rankings"

Quality > quantity.

One great page > ten mediocre pages.

Myth 4: "You need backlinks immediately"

Content quality comes first.

Links help, but they're not everything.

The Reality

SEO isn't magic. It's just optimization.

Match search intent. Write clear title tags. Make your page fast. Create valuable content.

Do these basics well, rankings follow.

Want to know if your landing page is SEO-optimized? Get roasted by PageRekt. Our Developer Bear will analyze your technical SEO and tell you exactly what's hurting your rankings.

Try it free, or get the full Deep Dive roast for $26.99 (one-time) or $29.99/month unlimited.